I'm

Product Design Leader

Building products through
strategy, AI, craft, and empathy.

For over 15 years, I've helped organizations transform bold ideas into products that create meaningful business impact and lasting customer value. My work sits at the intersection of product strategy, AI, human-centered design, and exceptional visual craft—creating experiences that are intuitive, trusted, and thoughtfully crafted.

Having partnered with global organizations across industries and cultures, I bring a multicultural perspective that helps create products that resonate with people, not just markets. I believe the best products emerge from curiosity, empathy, collaboration, and an unwavering commitment to quality.

Portfolio

I'm very grateful for the opportunity to contribute to and learn from these organizations:

Sony
Lowe's
Microsoft
Mozilla
Yamaha
Cisco
Watsco
Samsung
Kipu
bbdo
Century 21
saturno
lexmark
hilton
diageo

UX references.

My favorite references if you are starting your UX Journey.

Design and Thinking (2012)

A documentary a lot of people would expect in this list. Design and Thinking takes a look at one of the core ideas of UX — Design Thinking and how it affects and solves bigger problems in society. Stepping beyond the usual screens and digital interactions, it takes us step by step into the processes of different designers and their unusual design solutions. Originally released in 2012, it’s still a relevant and intro film for anyone trying to understand User Experience.

The Social Dilemma (2020)

We tweet, we like, and we share— but what are the consequences of our growing dependence on social media? As digital platforms increasingly become a lifeline to stay connected, Silicon Valley insiders reveal how social media is reprogramming civilization by exposing what’s hiding on the other side of your screen.

Abstract: The Art of Design | Season 2 (2019)

Abstract: The Art of Design returns to take you beyond blueprints into the art, science, and philosophy of design. From how we see the world to how we impact the world, the series goes inside the minds of the world’s greatest designers, showcasing the most inspiring visionaries from a variety of disciplines whose work shapes our culture and future.

Frida (2002)

Frida Khalo was one of the most creative and innovative female artists during the 1930s; this film reveals her whirlwind romance and goes behind the scenes of Frida’s world of groundbreaking art and glamour. Emotional, turbulent and with just the right amount of inspiration.

Banksy’s Exit Through The Gift Shop (2010)

Directed by everyone’s favourite street artist, Banksy, this mock-doc reveals the story of Theirry Guetta, a man obsessed with street art. Without steering your opinion, this film takes an honest look at what the world of street art and creativity might be coming to.

Leadership, entrepreneurship and design-based management.

I've had the enriching experience of bringing my own ideas to life, shining at significant levels. This journey has brought me a deep sense of fulfillment, invaluable learnings, and the privilege of building strong relationships with some truly amazing people.

Actimedia Digital

Founder - 2007

Sendboo App

Co-Founder - 2012

Saturno

Investor / Managing Partner - 2016

Focus on 5

Co-Founder - 2017