I'm

UX/UI Designer & Strategist

UX/UI design strategist.
Harvard graduate.
Certified SCRUM master.
Mentor. Speaker. Father.
Former professional soccer player.

For over fifteen years, I've navigated the vibrant landscape of digital design, championing the cause of "people's problems" across sprawling corporate giants and spirited startups alike. My journey has been a relentless quest to shatter the confines of technology, embracing every opportunity to innovate. I'm a devout disciple of the agile methodology, a staunch advocate for a people-first mindset, a cultivator of learning cultures, a maestro of team collaboration, a designer guided by principles, and a believer in the wisdom of diverse cultures.

I'm honored to have been part of these great teams from both corporate side and agency side.

Sony
Lowe's
Microsoft
Mozilla
Yamaha
Cisco
Watsco
Samsung
Kipu
bbdo
Century 21
saturno
lexmark
hilton
diageo

Portfolio

Talks & events.

Workshops, interviews, keynotes, lectures, training, or just articles.

Adobe
CES Las Vegas
Mozilla
Fintech Summit Latam
IronHack
USB
BusinessWeek
Mozilla S&P Product Strategy Workshop (Austin, TX)

Workshop Facilitator

Fintech Summit LATAM (San Francisco, CA)

Keynote Speaker

IronHack - UX Design Bootcamp (Miami, FL)

Guest Panel Jury - 2017

LATAM Mobile Summit (San Francisco, CA)

Keynote Speaker - 2017

Adobe XD Beta Testing (Miami, FL)

Spotlight Speaker - 2015

IronHack - UX Design Career (Miami, FL)

Keynote Speaker - 2016

Adobe Flash Workshop for Web Designers (Boston, MA)

Host & Speaker - 2013

CES - Sendboo App Press Conference (Las Vegas, NV)

Keynote Speaker - 2012

Venezuelan E-Commerce Business Chamber Summit

Host & Speaker - 2008

Gerente Magazine - BusinessWeek (Venezuela)

Interviewee - 2008

2nd Web Design Adobe Summit (Venezuela)

Keynote Speaker - 2007

1st Web Design Adobe Summit (Venezuela)

Keynote Speaker - 2007

IT Manager Magazine (Venezuela)

Interviewee - 2007

Digital Design - USB University (Venezuela)

Professor & Facilitator - 1999, 2000

Looking for a design mentorship?

Book a free session in my ADPList calendar
Eduardo Feo

UX references.

My favorite references if you are starting your UX Journey.

Design and Thinking (2012)

A documentary a lot of people would expect in this list. Design and Thinking takes a look at one of the core ideas of UX — Design Thinking and how it affects and solves bigger problems in society. Stepping beyond the usual screens and digital interactions, it takes us step by step into the processes of different designers and their unusual design solutions. Originally released in 2012, it’s still a relevant and intro film for anyone trying to understand User Experience.

The Social Dilemma (2020)

We tweet, we like, and we share— but what are the consequences of our growing dependence on social media? As digital platforms increasingly become a lifeline to stay connected, Silicon Valley insiders reveal how social media is reprogramming civilization by exposing what’s hiding on the other side of your screen.

Abstract: The Art of Design | Season 2 (2019)

Abstract: The Art of Design returns to take you beyond blueprints into the art, science, and philosophy of design. From how we see the world to how we impact the world, the series goes inside the minds of the world’s greatest designers, showcasing the most inspiring visionaries from a variety of disciplines whose work shapes our culture and future.

Frida (2002)

Frida Khalo was one of the most creative and innovative female artists during the 1930s; this film reveals her whirlwind romance and goes behind the scenes of Frida’s world of groundbreaking art and glamour. Emotional, turbulent and with just the right amount of inspiration.

Coded Bias (2021)

In an increasingly data-driven, automated world, the question of how to protect individuals’ civil liberties in the face of artificial intelligence looms larger by the day. Coded Bias follows M.I.T. Media Lab computer scientist Joy Buolamwini, along with data scientists, mathematicians, and watchdog groups from all over the world, as they fight to expose the discrimination within facial recognition algorithms now prevalent across all spheres of daily life.

Banksy’s Exit Through The Gift Shop (2010)

Directed by everyone’s favourite street artist, Banksy, this mock-doc reveals the story of Theirry Guetta, a man obsessed with street art. Without steering your opinion, this film takes an honest look at what the world of street art and creativity might be coming to.

Design Disruptors - A documentary from InVision (2015)

Today’s most disruptive companies have a new guiding principle: a fierce focus on customer-centric product design. DESIGN DISRUPTORS features an elite group of 15 disruptive companies—valued at one trillion dollars combined—who share the perspectives and sacrifices necessary to upend age-old industries and disrupt the status quo.

Leadership, entrepreneurship and design-based management.

I've had the enriching experience of bringing my own ideas to life, shining at significant levels. This journey has brought me a deep sense of fulfillment, invaluable learnings, and the privilege of building strong relationships with some truly amazing people.

Actimedia Digital

Founder - 2007

Sendboo App

Co-Founder - 2012

Saturno

Investor / Managing Partner - 2016

Focus on 5

Co-Founder - 2017

2Move IO

Investor / Board Advisor - 2018

Honors, awards & recognitions.

It may be very vain to mention awards, but more than boasting, I want to express gratitude to all the talented people who have been part of my teams.


Eduardo Feo receiving the Keys to the City of Miami by Mayor Carlos Gimenez
1
Keys to the City of Miami

Mayor Carlos Gimenez - City of Miami, FL 2019

7
Communicator Award of Excellence

Academy of Interactive & Visual Arts (AIVA)

1
W3 Awards 2013

Academy of Interactive and Visual Arts (AIVA)

2
PCNews Magazine Awards

The Best of .COM - 2008/2009

1
TOP100 Managers of the Year

Gerente Magazine (BusinessWeek) - 2007

2
Cavecom-e Board Member

Venezuelan E-Commerce Chamber - 2006

3
Cavedatos Board Member

Venezuelan IT Business Chamber - 2007